Despite the short month, there are a lot of holidays that fall in February. From Groundhog Day to the Big Game to Valentine’s Day and even President’s Day, it seems we are always celebrating something.

Heck, if you check the National Day Calendar 2026, there are literally 19 things listed for today alone.

But, you may be wondering, is it good to incorporate holidays into your marketing?

The short answer: maybe.

You see, jumping on the holiday bandwagon does have some benefits:

1. It can get the creative juices flowing. I get it. Staring at a blank page can be intimidating, but starting with a holiday gives you a ready-made hook from which to work. Embrace the monotony with Groundhog Day, the feeling of love and connection with Valentine’s Day, or the focus on health with American Heart Month.

2. It can help create a sense of connection. Especially for nonprofits, finding a tie-in with the holidays can be one way to link you to your audience. It shows you get them. You’re thinking about their needs. And you’re showing up for them.

3. It can help your brand appear more current. When you embrace the season in your marketing, you’re showing that you’re creating in a time relevant to your audience. You’re not just recycling the same content, and hoping it sticks. Since audiences tend to be primed for what’s happening around them, kitschy or not, you grab attention playing along.

4. It shows you have some personality. Especially with those more obscure days, you can have some real fun with holidays! And if it’s consistent with your brand, or you want to shake it up a bit, you just might get some eyeballs that may have skimmed over the norm.

But, there are some things you’ll want to consider:

1. It can make you veer too far out of your lane. If you’re having to stretch your brand strategy to fit a certain mold, you may want to skip it. Staying true to who you are, and not conforming to what you think you should be, is key.

2. It can take away what makes you unique. Don’t try to blend into the noisy crowd and get lost in the shuffle with the same subject lines, graphics, or messages.

3. It can get distracting. When you try to tie into a specific theme, it may send you down a path that doesn’t align with your mission, and you don’t want to chance missing an opportunity to educate your audience about what you bring to the table.

4. It can turn you into a one-trick pony. And nobody wants to see that show over and over. Audience fatigue is real, so don’t just show up in one way. Remember, marketing is about educating, inspiring, and entertaining. Holidays can be a small part of that, but not the whole enchilada.

The bottom line is that your marketing should start with strategy. Use holidays as a tool to support that strategy, not replace it.

Now, seeing that it’s Get Out Your Guitar Day, I better get to it and, er, get out my guitar.